Curated Beauty

Our Latest Articles

How to Find Your Personal Style in Five Steps

One of the questions I get asked the most as a personal stylist is: “How do I find my personal style?”It’s something so many people struggle with, not because they lack taste or confidence, but because they’ve never been shown how to tune into themselves instead of trends and what...
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Update Your On-The-Go Make-Up Bag

Photo by Alex Kinkate Whether you’re dashing between meetings, heading out after work, or simply like to feel polished throughout the day, a well-stocked on-the-go make-up bag is a modern essential. The key is to keep it curated — just a few versatile, hardworking items that refresh your look in...
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Weekend Exclusive: 20% Off All Elemis Skincare

🌟 Weekend Exclusive: 20% Off All Elemis Skincare at Pure Beauty This weekend only, enjoy a luxurious 20% discount on all Elemis products - your chance to experience the spa-quality skincare that celebrities and beauty editors rave about. From the iconic Pro-Collagen Cleansing Balm to the rejuvenating Pro-Collagen Marine Cream,...
Read More "Weekend Exclusive: 20% Off All Elemis Skincare"

Skincare for a Cause

Photo by Thirdman In today's beauty landscape, what you put on your skin is just as important as the values of the brands you support. Conscious consumerism has paved the way for brands that are not only effective but also committed to making a positive impact on the world. This...
Read More "Skincare for a Cause"

What I’m Packing For a Summer in The French Riviera

This summer, I’m finally heading to the French Riviera and you can bet I’ve curated my wardrobe with the perfect balance of relaxed Riviera cool and understated glam. From sightseeing days in the sunshine, to lazy poolside afternoons and elegant dinners by the sea, here's what I’m packing for my summer...
Read More "What I’m Packing For a Summer in The French Riviera"

Thoughtful Skincare Gifts for the Bride to Be

Photo by photo nic on Unsplash Every bride deserves to feel radiant on her big day—and that glow starts with great skincare. Whether you're her best friend, sister, or part of the bridal party, giving the gift of self-care is a meaningful way to support her in the lead-up to...
Read More "Thoughtful Skincare Gifts for the Bride to Be"

Why ‘Age Prevention’ Is Replacing ‘Anti-Ageing’ in Skincare

For years, “anti-ageing” has been one of the most powerful phrases in the skincare world. It appeared on bottles, boxes and advertisements, promising to “fight” or “reverse” the signs of ageing. But in recent years, a quiet revolution has taken place — one that’s changing the way brands speak about...
Read More "Why ‘Age Prevention’ Is Replacing ‘Anti-Ageing’ in Skincare"

Misted and Perfected: Your New Favourite Face Sprays

Photo by Ron Lach There’s nothing quite like the refreshing boost of a facial mist to revive tired, dull skin—whether you’re starting your day, setting your makeup, or simply needing a quick pick-me-up. Facial sprays have become an essential part of many skincare routines thanks to their lightweight hydration and...
Read More "Misted and Perfected: Your New Favourite Face Sprays"

Medik8 Best Sellers for Radiant Skin

Renowned for its results-driven formulations and skin-first philosophy, Medik8 continues to be one of our top-performing brands. Here’s a closer look at some of our best-selling Medik8 products and why they’ve earned their place in so many skincare routines. 1. Medik8 C-Tetra (30ml) A lightweight, stable vitamin C serum that...
Read More "Medik8 Best Sellers for Radiant Skin"

Fashion

How to Find Your Personal Style in Five Steps

One of the questions I get asked the most as a personal stylist is: “How do I find my personal style?”It’s something so many people struggle with, not because they lack taste or confidence, but because they’ve never been shown how to tune into themselves instead of trends and what...
Read More "How to Find Your Personal Style in Five Steps"

What I’m Packing For a Summer in The French Riviera

This summer, I’m finally heading to the French Riviera and you can bet I’ve curated my wardrobe with the perfect balance of relaxed Riviera cool and understated glam. From sightseeing days in the sunshine, to lazy poolside afternoons and elegant dinners by the sea, here's what I’m packing for my summer...
Read More "What I’m Packing For a Summer in The French Riviera"

My H&M Wishlist

If there’s one thing I love about H&M, it’s how effortlessly they manage to blend timeless style with trend-forward pieces at a price point that's quite affordable. I’ve been scrolling their new-in section and curating a little wish-list of pieces that are perfect for the next couple of warm summer...
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Affordable Summer Style: 4 Places to Shop Now

When the sun’s out and the temperature rises, it’s time to refresh your wardrobe with lightweight fabrics, vibrant colours, and seasonal staples. But updating your summer style doesn’t have to mean breaking the bank, and as a personal stylist, I love finding affordable pieces that can be enjoyed year after...
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The Comeback of the Capri: 4 Stylish Pairs I Can’t Wait to Wear This Summer

One trend I didn't know how I felt about is the return of the capri pant, however now it's here I can safely say I LOVE it. The second I see a pair I feel like my childhood has flashed before my eyes, and I have a distinct memory of...
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Gucci Lido Collection: It’s Giving Italian Summer

With summer just around the corner, Gucci has us dreaming of the Riviera with its sun-drenched Lido collection, a celebration of Italian coastal glamour - something we all need in our wardrobe this summer season. Designed to capture the carefree yet polished spirit of a Mediterranean escape, Gucci Lido for...
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Channel Your Inner Carrie Bradshaw This Spring/Summer: Four Iconic Looks with a Modern Twist

Carrie Bradshaw’s style is nothing short of iconic. Whether you're an 80's/90's baby avidly watching SATC every week, or you're new to the series via And just like that, there's no doubt that Carrie Bradshaw was, and still is, a style heroin. As we step into spring and summer, it’s...
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Four Chic Black Dresses for a Stylish Summer

When it comes to summer dressing, I love a splash of colour, but black does play a huge part in my summer wardrobe. It's timeless, versatile, and effortlessly cool, and a black dress can be your go-to piece for everything from sunny days to warm nights out. Whether you're jetting...
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The Ultimate ‘British Summer’ Outfit Essentials (While the Sun Lasts)!

Is it just me, or has summer made a surprise appearance? One minute we were braving April doom and gloom, the next we’re digging out our sandals and planning Easter holiday picnics in the park. Classic British weather — blink and you’ll miss it! So while the sun’s out, you...
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Skincare

Weekend Exclusive: 20% Off All Elemis Skincare

🌟 Weekend Exclusive: 20% Off All Elemis Skincare at Pure Beauty This weekend only, enjoy a luxurious 20% discount on all Elemis products - your chance to experience the spa-quality skincare that celebrities and beauty editors rave about. From the iconic Pro-Collagen Cleansing Balm to the rejuvenating Pro-Collagen Marine Cream,...
Read More "Weekend Exclusive: 20% Off All Elemis Skincare"

Skincare for a Cause

Photo by Thirdman In today's beauty landscape, what you put on your skin is just as important as the values of the brands you support. Conscious consumerism has paved the way for brands that are not only effective but also committed to making a positive impact on the world. This...
Read More "Skincare for a Cause"

Thoughtful Skincare Gifts for the Bride to Be

Photo by photo nic on Unsplash Every bride deserves to feel radiant on her big day—and that glow starts with great skincare. Whether you're her best friend, sister, or part of the bridal party, giving the gift of self-care is a meaningful way to support her in the lead-up to...
Read More "Thoughtful Skincare Gifts for the Bride to Be"

Why ‘Age Prevention’ Is Replacing ‘Anti-Ageing’ in Skincare

For years, “anti-ageing” has been one of the most powerful phrases in the skincare world. It appeared on bottles, boxes and advertisements, promising to “fight” or “reverse” the signs of ageing. But in recent years, a quiet revolution has taken place — one that’s changing the way brands speak about...
Read More "Why ‘Age Prevention’ Is Replacing ‘Anti-Ageing’ in Skincare"

Misted and Perfected: Your New Favourite Face Sprays

Photo by Ron Lach There’s nothing quite like the refreshing boost of a facial mist to revive tired, dull skin—whether you’re starting your day, setting your makeup, or simply needing a quick pick-me-up. Facial sprays have become an essential part of many skincare routines thanks to their lightweight hydration and...
Read More "Misted and Perfected: Your New Favourite Face Sprays"

Medik8 Best Sellers for Radiant Skin

Renowned for its results-driven formulations and skin-first philosophy, Medik8 continues to be one of our top-performing brands. Here’s a closer look at some of our best-selling Medik8 products and why they’ve earned their place in so many skincare routines. 1. Medik8 C-Tetra (30ml) A lightweight, stable vitamin C serum that...
Read More "Medik8 Best Sellers for Radiant Skin"

Maximum Impact, Zero Fuss: 5 Skincare Essentials for Busy Women

Photo by Vitolda Klein on Unsplash In today’s busy world, skincare routines need to be effective without requiring too much time or effort. That is where high-impact, fuss-free products come in. These are items that deliver visible results with minimal steps. Whether you are juggling work, family, or simply prefer...
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Everything You Need to Know About the Medik8 r-Retinoate Range

When it comes to high-performance skincare, few brands deliver science-backed innovation quite like Medik8. Known for its results-driven approach and commitment to skin health, Medik8 has earned a loyal following among dermatologists and skincare enthusiasts alike. One of the brand’s most advanced and luxurious collections is the r-Retinoate range—a next-generation...
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These Five Habits Could Be Drying Out Your Skin

Photo by Klara Kulikova on Unsplash Dry, flaky skin isn’t just uncomfortable—it can also make your complexion look dull and tired. While genetics and weather certainly play a role, many people unknowingly sabotage their skin’s moisture barrier through everyday habits. From using harsh cleansers or the wrong hydration to spending...
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