Magnetize Your Cleanse: The Science Behind Magnetic[+] Afterglow Cleanser

Introducing Dermalogica’s latest innovation: Magnetic[+] Afterglow Cleanser. This moisture-bonding cleansing cream is designed to cleanse while depositing long-lasting hydration and nutrients. Formulated with positively-charged Hyaluronic Acid, it acts like a magnet, helping skin retain moisture more effectively—preparing it for the next steps in your regimen.
But what makes this cleanser different, and why is it essential for optimizing your skin care routine? We spoke with Dermalogica’s Education team to break it down.
Why a Magnetic Cleanser?

Your skin’s surface naturally carries a negative charge, making it challenging for active ingredients to cling to the skin. That’s why we formulated Magnetic[+] Afterglow Cleanser with positively-charged Hyaluronic Acid—so it bonds with skin’s natural moisture, reinforcing hydration for a glowing, healthy skin barrier.
Beyond hydration, the cleanser’s unique formulation works to:
- Refresh and renew skin while cleansing
- Deposit long-lasting hydration and nutrients
- Revitalise the skin barrier daily
Key Ingredients That Power Your Glow

Each ingredient in Magnetic[+] Afterglow Cleanser is chosen to support skin health, ensuring hydration starts from the very first step of your regimen:
- Murumuru Butter + Oat – Softens skin and gently lifts away impurities
- Phyto Mucin Blend (Lotus Root Extract + 10% Glycerin) – Acts like a magnet to attract and retain moisture
- Cellular Hydrabond Technology (Positively-Charged Hyaluronic Acid) – Helps the skin hold onto hydration for a plumper, dewier look
How to Use Magnetic[+] Afterglow Cleanser

For best results, follow Dermalogica’s recommended regimen:
Morning & Evening Routine:
- Massage onto dampened face and neck.
- Rinse with warm water.
- Follow with toner, serum, and moisturiser.
This cleanser preps skin for optimal absorption of the next steps in your routine, making every product you apply after work even harder. Try with other hydrating formulas such as Circular Hydration Serum and Skin Smoothing Cream for optimal results.
Proven Results

Independent clinical testing confirms the transformative power of Magnetic[+] Afterglow Cleanser:
- ✔ 92% felt their skin was better primed for their next skincare products*
- ✔ 92% felt their skin was hydrated and nourished after cleansing*
- ✔ 95% felt their skin was softer after cleansing*
- ✔ 92% said this cleanser was gentle yet effective*
Consumer perception results based on an internal 3-day study of 38 subjects using the product twice daily.
Final Thoughts
Cleansing isn’t just about removing dirt—it’s the foundation of healthy, hydrated skin. Magnetic[+] Afterglow Cleanser does more than cleanse; it magnetizes moisture, leaving your skin nourished, refreshed, and ready to glow.