Skincare for a Cause

Photo by Thirdman

In today’s beauty landscape, what you put on your skin is just as important as the values of the brands you support. Conscious consumerism has paved the way for brands that are not only effective but also committed to making a positive impact on the world. This movement is about choosing products that align with your personal ethics, whether that’s supporting cruelty-free practices, opting for vegan formulas, or prioritising sustainability in packaging. At Pure Beauty, you can find a growing number of brands that are leading the way in ethical and responsible beauty. This guide will highlight some of these mission-driven brands, proving that you can achieve a glowing complexion while also contributing to a better planet.

REN Clean Skincare

REN has been a pioneer in the sustainable beauty space for years, with a powerful “Clean to Planet” mission. The brand is committed to creating zero-waste products by 2025, using innovative and sustainably sourced packaging. Their famous Atlantic Kelp range, for example, features bottles made from reclaimed ocean plastic, actively helping to clean up our seas. REN’s formulas are also clean, using bio-active ingredients that are kind to the skin and the planet. They are both cruelty-free and vegan, making it a perfect choice for those who want their skincare to have a positive environmental and ethical impact.

Murad

Murad is a brand built on the philosophy of “Wellness for People, Wellness for Planet.” They are certified cruelty-free by PETA and have made significant strides in their commitment to sustainability. All their product cartons are made from FSC-certified material, and they are printed with vegetable-based ink. Their packaging is also increasingly moving towards recycled content and refills to minimise waste. Beyond the products themselves, Murad’s partnership with TerraCycle allows customers to recycle their product empties, transforming them into new materials and ensuring a closed-loop system that reduces landfill waste.

Dermalogica

Dermalogica has a long-standing commitment to professional results and ethical practices. The brand is certified cruelty-free by PETA and Leaping Bunny, ensuring none of their products or ingredients are tested on animals. With their “Healthy Skin, Healthy Planet” initiative, they aim to make their products as kind to the environment as they are to your skin. The brand has been clean since its inception in 1986, with formulas free from artificial fragrances and colours. They have also made a significant effort to incorporate sustainable packaging, with a goal to have 90% of their packaging be recyclable or biodegradable.

Medik8

Medik8 is an ethical brand with a strong focus on high-quality, professional-grade skincare. It is a 100% vegan-friendly and cruelty-free brand, meaning their products contain no animal-derived ingredients and are never tested on animals. This commitment extends to their sustainability efforts, where they have implemented a “Green Chemistry” approach. Their facilities are run on 100% renewable energy, and they use recycled materials wherever possible, including 40% recycled glass for their serum bottles. Their “Passionately Vegan” mission ensures that every product is consciously created to be effective while adhering to strict ethical standards.

Skin Republic

Skin Republic is an award-winning brand that focuses on providing advanced sheet masks and skincare, but with a conscience. While renowned for their effective and affordable masks, the brand also maintains a firm commitment to being cruelty-free. They do not test on animals, nor do they use suppliers who do. Their products, which combine the latest in skincare technology with natural restorative properties, are also mostly vegan. This makes them a great option for consumers looking for powerful, results-driven products that align with cruelty-free values, ensuring you can pamper your skin without compromise.