When the sun’s out and the temperature rises, it’s time to refresh your wardrobe with lightweight fabrics, vibrant colours, and seasonal staples. But updating your summer style doesn’t have to mean breaking the bank, and as a personal stylist, I love finding affordable pieces that can be enjoyed year after year, while also feeling fresh and fun to wear.
1. ASOS
If variety is your vibe (it is certainly my vibe), ASOS is the place to start. ASOS brings together hundreds of brands under one roof, offering everything from affordable essentials to more premium pieces, so you can mix and match according to your budget.
Their seasonal selections are always on-point, with a wide range of floaty dresses, matching sets, bold prints, and swimwear. ASOS also carries inclusive sizing (including petite, tall, curve and maternity) which means most of us will find something that fits perfectly, while looking great.
Style tip: Keep an eye on their in-house brands like ASOS DESIGN and COLLUSION for fashionable pieces that won’t cost a fortune.
2. Marks & Spencer
Once known mainly for its quality basics, Marks & Spencer has seriously upped its fashion game in recent years, and is up there as one of my favourite places to shop. The British high street favourite now offers a wide range of stylish summer-ready pieces, from breathable linen separates to effortless midi dresses and stylish sandals.
What makes M&S stand out for me, is its focus on quality at an accessible price point, which means you’re investing in pieces that will last beyond one season.
Style tip: Check out the Per Una and Autograph ranges for slightly more elevated styles that still come in under budget.
3. H&M
H&M remains my go-to for affordable, trend-driven pieces that are perfect for experimenting with summer styles. Whether you’re after the season’s “it” colour, a breezy co-ord, or a throw-on beach cover-up, H&M’s summer collections are always packed with fun, wearable options. With stores in most city centres, you can easily try things on in person, which is ideal for someone like me who needs to see certain items in real life to know if it’s for me.
Style tip: Browse their Conscious Collection for sustainable picks that are kind to both your purse and the planet.
4. & Other Stories
Sitting slightly above some of the other high street options in terms of price points, & Other Stories offers beautifully made, fashion-forward pieces that are still affordable. Think flattering summer dresses, statement accessories, and polished sandals, all with a chic European flair.
While not the cheapest on this list, the quality and design details make it well worth the extra few pounds. You’ll find them in many high street locations or online for easy browsing.
Style tip: Their accessories section is a hidden gem—perfect for elevating a simple outfit with a stylish twist.
You don’t need to spend a fortune to look stylish this summer. Whether you’re planning a holiday wardrobe or just want to refresh your everyday looks, these four retailers offer something for every style and budget. The key is to mix quality basics with trend-driven pieces, and most importantly, wear what makes you feel confident and cool all season long.
Written by Emma Rostron, a Fashion Blogger and Personal Stylist, dedicated to helping women discover their unique style and empowering them to shine with confidence.
*This post contains affiliate links and the images are taken from the respective retailers.